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It's important to learn how to use either of these platforms to embed videos.Įach email client works differently in allowing you to send videos. Major email clients or ESPs include Apple Mail, Gmail, Outlook, HubSpot, Thunderbird, Samsung Mail, iOS Mail, etc.Īn email marketing service provider or platform helps you with the advanced features of email clients, including email campaign creation and newsletter publishing. How to embed video in email using email clients and email marketing service providersĪn email client is a software application that is used to access, manage, and send emails. After all, seamless experience is the keyword in solid video email marketing, and static images don't do the job as well as GIFs. In these cases, you'll likely see more video plays using GIFs. While there are benefits to providing recipients with the entire clip that you'd like them to watch (let's face it, patience and attention spans are short!), the file size may be too large, and video players are not always available for your budget or email marketing platform. Next, highlight the image and select “insert link." Copy and paste the link to the entire video. Click “Insert image" with the “Play button." Embed the static image with a clickable link.Īfter adding a play button to your image, go to your email tool and compose your email. Here's an example of a video guide from Mayple's channel, 10X Your Email Marketing Strategy. Go to the source of the video you'd like to embed, like YouTube, click the share icon, and copy the URL of the video. This way, you are making your emails valuable to recipients and giving them more reason to become customers.įollow the steps below to embed your video into an email as a GIF: Step #1: Copy the URL of the video you want to include in your email or save the video to your device You can display your product in action with it. In reality, GIFs are a good alternative to replace embedded videos for email platforms that don't support directly embedded and autoplaying actual videos.
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The common misconception with video emails is that video GIFs are used to add humor or express feelings only. How to embed your video into an email as a GIFĭell saw impressive results from its first GIF-centered email campaign: a six percent increase in open rate, a 42% increase in click rate, and a whopping 103% increase in conversion rate. For each of these, you'll also need to know how to use different email platforms to embed videos, as each email provider has its own unique set of tools.īut let's start with the two ways of embedding email videos: 1. There are two basic ways to embed a video into email newsletters or direct email to your team or business associates. How to embed a video into your emails (step-by-step) For now, let's look at the different methods of this captivating strategy. Irek Klimczak of GetResponse makes an interesting insight about this: "Just by featuring it in your communications, you're off to a good start and can count on much higher click-through and deliverability rates."Ĭoncerning the second point made by Irek regarding the potential tech problems video in email can pose, we'll give a POV on that later in the article. These KPIs move the needle significantly in your email campaigns.
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In fact, emails containing a video have a 5.6% higher open rate and a 96% higher click-through rate. This helps you shorten the sales cycle and increase your conversion rates. Įmail fatigue is real, but with videos, you can create a well-crafted email journey that keeps subscribers engaged over an extended period. Whether it's a product video, a how-to video, or a quick video from the CEO or your marketing team, videos can improve your email engagement. Secondly, it helps your audience understand your message better. How exactly does using video emails help you accomplish this goal?įirstly, well-crafted video content will capture and sustain your audience's attention. The dream of most email marketers is to increase their conversion rate and generate more leads for their business. Video is extremely powerful for your email marketing. Why embed videos into your email campaigns? How do you embed video in email, and why should you use videos for email marketing in the first? Answers to these questions, and four other FAQs about embedding videos in email, are coming up next. So why not mix up your next email marketing campaign and give video a try? Not only that, but nearly 50% of companies already use marketing emails as a way to distribute their video content. Roughly two-thirds of consumers prefer video over text when learning about new products. But there's a sleeping giant in the room: using video in email marketing These insightful words from Mark Robertson spotlight the power of video content.